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Data-Driven Web Marketing That Grows Your Business
SEO That Drives Traffic & Rankings – Get Found Online
High-Conversion PPC Campaigns – More Leads, Less Spend
Local Citation Management – Dominate Local Search
Websites Starting from £249 + VAT – Fast, Modern & Optimised
Data-Driven Web Marketing That Grows Your Business
01325 506136
Google Business Profile management for an electrical engineer in County Durham
Google Business Profile management delivering a huge increase in calls, interactions, and workload for this Bishop Auckland electrical company.
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Company.

TW Electrical

Industry.

Electrical Services

Location.

Bishop Auckland, County Durham

The Challenge.

TW Electrical came to Smart Choice Digital with an underperforming Google Business Profile that wasn’t generating the volume of enquiries their electrical business needed. Despite offering quality electrical services, their profile was producing minimal calls and low engagement, meaning potential customers weren’t discovering or interacting with their business online.

The business needed expert, ongoing Google Business Profile management to unlock the full potential of local search and turn profile views into genuine work opportunities.

Our Solution.

We took over full management of TW Electrical’s Google Business Profile, implementing a comprehensive optimisation and ongoing management strategy. This included profile optimisation, a regular posting schedule, strategic photo and media management, proactive review generation and accurate service area targeting.

Rather than a one-off setup, we provided consistent, hands-on management to keep the profile active, relevant, and performing at its best.

The Process.

We began with a full audit of the existing Google Business Profile to identify gaps and opportunities. From there, we implemented best-practice GBP management techniques tailored specifically to the electrical trade, with consistent ongoing activity rather than a set-and-forget approach.

Performance is tracked monthly across key metrics including calls, interactions, and website clicks, allowing us to continuously refine the strategy based on real results.

The Results.

Since Smart Choice Digital took over Google Business Profile management, TW Electrical has seen substantial improvements across every key metric:

Calls have increased significantly, with weekly call volume roughly quadrupling since management began
Profile interactions have grown considerably, reflecting improved visibility and engagement
Website clicks from the profile have doubled, driving significantly more traffic through to their site
The business has reported a noticeable increase in overall workload as a direct result of improved lead generation

Results have continued to build month-on-month, demonstrating the value of consistent, expert profile management.

Stats showing positive increase in calls conversions for an electrical contractor in Bishop Auckland

From The Client.

“Highly recommend this company, we have only been using this company for our Google Business a few months and have already seen a huge increase in workload. The best Google Business management company there is. 5 star service.”

TW Electrical

Key Takeaways.

This project demonstrates how Smart Choice Digital helps trade businesses unlock rapid growth through expert Google Business Profile management — delivering fast, measurable results through consistent, hands-on optimisation. The improvements in calls, interactions, and website clicks translated directly into real business impact, proving that expert GBP management is a genuinely cost-effective way for trade businesses to generate more work.

Speak With An Expert

Ready to Grow Your Electrical Contracting Business With Effective Google Business Management?

If you’re a trade business looking to increase calls, enquiries, and workload through better Google Business Profile management, we’d love to help. Contact Smart Choice Digital today for a free consultation and discover how we can transform your local search performance.

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